2022
LOGO DESIGN "TRUE11"
This was my first paid logo design for a real client. True11 is an upcoming brand which is reworking vintage Porsche seat fabrics into clothing. Our goal was to create a connection between the sportscar brand Porsche and True11. So, I tried to implement different Porsche features in the logo design. In the last two pictures you can see the final results. The colored blocks visualize Porsche's iconic rear lights from the 90's.
Different drafts and the final results.
2021
ABOUT YOU X LEON TAUBE
I teamed up together with About You in 2021 to launch my own apparel capsule collection in context of the "About You Drop" program. I had the chance to design unique and personal prints. I chose the topic "1997" because it's my year of birth and I wanted to give the collection a 90's vibe.
The fashion pieces have been launched on the 17th november 2021 and were available for 24 hours only.
Stücke aus der Kollektion.
UBIRCH EXHIBITION BOOTH
We partnered with UBIRCH to design an exhibition booth to increase the amount of visitors on the one hand and to improve the customer satisfaction on the other hand.
UBIRCH is focusing on IoT solutions and stands for security and technology. Since the target audience on technology exhibitions is male dominated we decided to go for a gamification solution with remote controlled cars.
Visitors get invited to the booth by email and can securely submit their registration to join the competition. At the booth the contestants have to master a course with the rc car on time. The best times are rewarded with different prices like electronical devices or a partnership with UBIRCH.
Design team:
Leon Taube
Allegra Mohr
Larissa Ignatz
Allegra Mohr
Larissa Ignatz
isualization of the booth
Email invitation and registration formular
SMART CITY BOCHOLT
This was a cooperation with the city marketing of Bocholt. Goal of this initiative project is the digitalization and implementation of smart features for the city of bocholt. The smart city expert Frank Tentler operated as a connector between the city marketing and our university and helped us in every stage of the process. In this project we worked in small groups on different topics but tried to give bocholt an allround solution.
Our team had the task to be the supervision. We thought about events and marketing to gain attention for the project. We also worked on a solution for visitors to get introduced in the new smart city concept and how they can use it. Furthermore, we created a booklet with all the knowledge and concepts we came along the process to hand out the city marketing team.
At the end of the project we presented our results in front of the city marketing team.
Jürgen Block, managing director of the "Bundesvereinigung City- und Stadtmarketing Deutschland e.V" said about this project: "I have not seen such a range of innovative concepts from students yet".
Here is an article about this project: Bocholt wird smart
Design team:
Leon Taube
Jackie Rothstein
Katie Bornheim
Jackie Rothstein
Katie Bornheim
Flyer to be handed out in the city to access the smart functions of the city through a QR code. Front page.
Back page.
2019 DESIGN EXHIBITION
In cooperation with the Cologne Design Conference (CDC) our degree was invited to plan an exhibition in context of design and sustainability. Everyone had different ideas what they wanted to show but in the end we've managed to transform a whole room into one big experienceable exhibition.
My Idea was to make something interactive and I instantly thought of a photo booth - because this is something you always want to try out if you see one. I then connected the idea with a relevant topic at this time which was greta thunberg and her fridays for future movement. People could take a photo at the booth to remember that day and maybe even share it on social media to generate attention for the topic.
Here you can see some impressions of preparation and the day of exhibition.
Planning the room
Building the frame
Cutting the print for the booth
The photo booth (Leon Taube)
Visitor filling out speech bubble
Visitor taking a photo at the booth
Exhibition room
Exhibition room / "denkBAR" to exchange with people (Johannes Wetzel / Lisa Weisser))
WEBSITE RELAUNCH WUPPERTALER PRIVATSCHULE
The school comissioned us to redesign their website. We organized a workshop to discuss goals and needs on behalf of the school. We defined important values which should be reflected by the new website. After the meeting we startet to generate ideas and possible solutions. Furthermore we've arranged a photoshooting to generate new visual material for the new page. Here are some impressions of the process.
Workshop
Brainstorming
Defining values of the school
